Public Relations

Public Image
   
 

Introduction

The District PI Committee serves as the focal point and resource for District Rotary clubs in need of information and support in:
  • Public Image campaigns
  • Adequate strategic planning
  • Utilizing Social Media techniques and best practices
  • Website effectiveness
  • Understanding Branding and related best practices
  • Related training to accomplish PI tasks

Committee Goals & Expectations

  • Establish relationships with Club PI chairs.
  • Support Club presence in local communities
  • Serve as a resource for all materials required for District Events and related activities
  • Provide template collateral materials to clubs – i.e. Club Brochure, Newsletter, etc. by linking to the Brand Center (www.rotary.org) and other resources
  • Meet monthly or as needed to address PI updates and club needs
  • Create alignment with Area Governors to collect and disseminate PI information
  • Develop PI workshop/training sessions

Process

Manage all photography, videography and presentation needs for District Events and to provide tools and resources to assist each club in their respective PI posturing.
  • This includes club collateral material such as club brochure templates and other materials that can come from the Rotary Brand Center.
  • Assisting with Club websites for adequate relevance to respective communities.
  • Creating training tools and/or sessions to utilize Social Media techniques.
  • In addition, the District PI committee has additional advisors representing District Membership, District TRF and the various AOS committees.  Thus, there is a collaborative bond between ALL District committees.
 

The TEAM

Maggie Padovani, Cupertino Rotary, District Public Image Chair 
Irving Stowers, Livermore Rotary, Photography Lead
Mary Pelican, Niles Fremont Rotary, Team Assistant
 
Committee Advisors
PDG Arley C. Marley III, Los Altos Rotary, Senior Advisor
PDG Orrin Mahoney, Cupertino Rotary, Advisor
 
 

PI Team Collaboration with Area Assistant Governors & District Committee Chairs

The PI Team works with the Area Assistant Governors and District Committee Chairs to collect ideas to ensure best practices and to enhance the Rotary brand.