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District 5170 Public Image Committee
 
The Rotary logo in all its forms is the symbol of our brand: what we do and the way we do it.
 
 
The Public Image of Rotary is, or aims to be, a dynamic, productive organization which meets 
real needs in communities at home and around the world through business leaders who share 
Ideas and take action.
 
When a Rotary club has a positive public image, brand or reputation, current members are 
motivated to participate in service above self, prospective members are eager to join and sponsors 
are willing to support service.
 
Often too little is known about Rotary in our communities and opportunities are missed. So this
 Committee aims to help all of us to work together in support of our clubs service near and far and our 
District’s service as well.
 
Public Relations, the other part of this committee, is the process of building and maintaining 
The Public Image of Rotary.
 
Committee Members:  
 
I welcome our Team, 
 
Maggie Padovani, Cupertino Rotary
Rick Kitson, Cupertino Rotary
Alia Wilson, Sunnyvale Rotary
 
Committee's Role:
 
The purpose of the Public Relations and Public Image Committee is to increase the 
understanding and commitment of various stakeholders, including District and club leaders, 
District members and their communities in the cause of Rotary and its service projects and activities.
 
The Public Relations and Public Image Committee in District 5170 provides:
• communication services for the District;
• communication consulting and services to clubs and other District committees;
• training in communications.
 
Committee's Goals:
 
The Public Relations & Public Image 
Committee seeks collaboration and teamwork with District and club leaders in achieving these 
shared goals.
 
1 Rotary members in the District are loyal champions of the valuable impact of Rotary’s service 
2 and fellowship on our communities and the world.
3 Residents of communities are committed to supporting Rotary for its community and 
4 international service.
5 Build the brand of Rotary through consistent and effective use of the visual identity.
6 Increase club membership and donations through marketing communication.
A 2016 Public Image Survey of club leaders indicated that training in public relations and 
use of the brand was needed, so this committee will be developing that kind of training as well.
 
For questions, concerns or requests for assistance, please contact:
 
Larry Dean
Chair, Public Relations & Public Image Committee
Rotary District 5170
LDean95014@comcast.net